How we work
From the first message to the first month after launch — the exact sequence, what you decide at each point, and how long each step really takes.
- 1
Conversation
Day 0 — 20 minutes
We ask what you sell, who buys it, and what should happen after somebody lands on the site. We ask almost nothing about colours at this stage. If it becomes obvious that you need a booking platform rather than a website, we say so and the conversation ends there, at no cost.
- What the site must achieve, in one measurable sentence
- Which languages, and for which markets
- What already exists: domain, hosting, photos, texts, logo
- 2
Fixed proposal
Day 1–2
You receive a written scope: page list, feature list, number of languages, what is included and what is explicitly not. Next to it, a fixed price and a delivery date. Nothing starts until you approve it, and once approved the number does not change.
- Page-by-page scope, so nothing is assumed
- Fixed price and fixed launch date
- Payment split: 50% to start, 50% on launch
- 3
Structure & design
Week 1
First the skeleton — what goes on each page, in what order, and what the visitor is supposed to do. Then the visual layer, presented on a phone screen before a desktop one. You get two rounds of changes at this stage; in practice most projects use one.
- Mobile screen approved before desktop
- Navigation tested with someone who has never seen the site
- Real content in the mock-up, never lorem ipsum
- 4
Development
Week 2–3
We build the approved design as hand-written markup, hook up forms, galleries, maps and language switching, and load your content. A preview link is available the whole time and updates as we go — you never have to ask what the status is.
- Live preview link from the first day of the build
- Weekly written progress note
- Content loaded from your checklist as it arrives
- 5
Testing
Final 2–3 days
Real devices, not just a resized browser window. Every form submitted, every link clicked, every language switched, every page measured against the performance budget agreed at the start.
- Tested on physical Android and iOS handsets
- All forms delivered to the right inbox and confirmed
- Performance, accessibility and metadata checked page by page
- 6
Launch
Launch day
Domain pointed, HTTPS issued, analytics and search console connected, sitemap submitted, redirects mapped from any old URLs. We stay online during the switch so nothing sits broken while you are asleep.
- Old URLs redirected so existing rankings survive
- Backups configured before the first visitor arrives
- Handover recording showing you how to edit each block
- 7
Care
Day 1 onwards
Thirty days of free support for anything not working as agreed. After that, an optional maintenance plan covering content updates, backups, monitoring and security — or you take the keys and run it yourself.
- 30 days of free post-launch support
- Optional monthly plan with a guaranteed response time
- Full access in your own name, always
How long each type of project actually takes
| Project type | Pages | Design | Build & content | Total |
|---|---|---|---|---|
| One-page site | 1 | 2–3 days | 4–5 days | ~1.5 weeks |
| Business website | 5–7 | 4–6 days | 8–10 days | 2–3 weeks |
| Catalogue / price list site | 8–15 | 1 week | 2–3 weeks | 4–5 weeks |
| Multilingual catalogue | 15+ × languages | 1–1.5 weeks | 3–4 weeks | 5–6 weeks |
| Redesign of an existing site | varies | 1 week | 1.5–3 weeks | 3–4 weeks |
Timelines assume content arrives within the agreed windows. The most common cause of delay, by a wide margin, is waiting for photographs.
And how we avoid them
Every request outside the approved scope gets a separate one-line quote before anyone starts it. You always know what you are agreeing to, and the original deadline is protected.
We build with placeholders that are clearly marked and send a shrinking checklist every week. If content is still missing at the deadline, we launch with the pages that are ready rather than holding the whole site hostage.
Two rounds are included and consolidated: you collect all comments, we apply them together. Round-by-round single-comment changes are what turn a two-week project into a two-month one.
Before launch we export every existing URL and map it to its replacement with a permanent redirect. Titles and descriptions of pages that already perform well are preserved unless there is a reason to change them.
Editable blocks are decided during design, not bolted on later. You get a recorded walkthrough of each one, and a written note of which parts are intentionally fixed.
What you sign
A one-page agreement: scope, price, dates, payment split, and who owns what at the end. No retainer, no automatic renewal, no exit fee.
Ready to start at step one?
The first conversation costs nothing and commits you to nothing.
Start the conversation